How to write a good Creative Brief

Here are 5 tips on writing a good creative brief.

February 9th, 2006 at 10:29pm — Comments: (0) — By: Jonathan Danylko — Tags: HowTo

If you are starting a web site for your company or client, a creative brief tells the designers who your audience will be, what their perception/tone/guidelines are for the site, and what the targeted message is in a single sentence.

These tips help out if you are new to creative briefs.


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Jonathan Danylko is a freelance web architect and avid programmer who has been programming for over 20 years. He has developed various systems in numerous industries including e-commerce, biotechnology, real estate, health, insurance, and utility companies.

When asked what he likes doing in his spare time, he answers..."programming."

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