Based on my previous post a while back, the idea was to attach a brand to a product, or yourself, to show businesses you are unique and provide an extremely valuable service or product that no other company can match.
As an intro to this post, John Williams at Entrepreneur.com describes the basics of branding for those who are trying to find the words to describe it.
If you are a Micro-ISV, your primary focus may be personal branding. Jesse Warden has provided a personal branding checklist for individuals (but its just as good for mISV's). I could not find another web site that compares to the breadth of this checklist.
If you are an entrepreneur, you understand how hard it is sometimes to market your business and how tough it really can be.
Workz.com provides the top 10 ways for you to promote your small business with either little or no cost to you.
I don't know about the "offer your product for free" option.
According to the article, you don't need a brand, but you should want one for your company.
You got your new product out there, but how do you tell people about it?
This site shows you some great marketing techniques.
...creating a less-than-adequate web site.